Saturday, September 19, 2015


I wish I'd kept all the cardboard discs containing music that came with cereal over the years.  It was a great marketing strategy. I can remember playing the things and hearing lots of snap, crackle, and pop, and yet, transfixed by the very fact that a piece of cardboard held voices, sounds, melodies.

I have not heard this one. Elton John and Aretha Franklin are on it so that's enough for me.  There's a mystery involved -- there is often a mystery involved with cereal -- but I don't know what it all means.

I just remember the days when you sat at your table for breakfast facing the cereal box hoping that it might have some entertainment value.

Thankfully, the marketing and packaging folks didn't let us kids down.

Further subjects for research: cereal boxes, cereal collectibles, cardboard recordings, cereal memorabilia

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